New Zealander Sonny Southon is a Singer-Songwriter, Engineer, Producer, Professional Life Coach, Mindset and Wellbeing Coach, Artist Development Mentor and Advanced Yoga Teacher

Sonny is a blend of Samoan and Scottish heritage whose life is filled with music, travel, and the pursuit of successful dreams. At the age of 17, she left New Zealand, armed with a passion to share her voice with the world. It was the beginning of an odyssey that would see her grace stages in London  and USA.

Sonny’s journey in music is a tapestry of incredible encounters and performances. Working with legends such as Bob Geldof, Duran Duran, Bryan Ferry, and Matt Bianco, and performing at Wembley Arena, Glastonbury, the Royal Albert Hall, Knebworth, Ronnie Scott’s Jazz Cafe and the Montreux Jazz Festival, to name but a few.

Her career is filled with extraordinary moments: Joni Mitchell stepping onto the stage to perform alongside her in LA, singing at Jack Nicholson’s birthday party, recording with Bryan Ferry, jamming with David Gilmour. These are not just memories; they are milestones in a journey of musical excellence.

Sonny’s songwriting talent caught the attention of Warner Chappell Publishing UK, and recorded two albums, ‘Falling Through A Cloud’ and ‘All the Colors’ showcasing her versatility and depth as an artist – produced by David Kershenbaum, who is known for his iconic work with Tracy Chapman (Fast Cars), her music resonates with a wide audience, blending influences and genres.

After a small hiatus, Sonny’s latest chapter brings her back to New Zealand, starting her initiative, The Music Seeds, which is a testament to her commitment to help and nurture new talent, by offering a Mindset and Wellbeing Coaching & Artist Development Program. Her dedication to music is matched by her passion for yoga, where she brings the same intensity and focus as an Advanced Yoga Teacher (E-RYT500 YACEP).

She is constantly working on self produced music, for both TV/Film and her EP/Album set to be released in 2024. Her latest single  ‘Always Be Love,’ is a glimpse into her evolving sound and artistic vision, now out on all platforms.

Sonny’s story is more than just a biography; it’s an invitation to be inspired, to dream big, and to follow those dreams with relentless passion. In meeting Sonny, you meet not just a musician, but someone who has lived her life in bold colours, and who now seeks to paint others’ dreams with the same vibrant hues.

The Music Seeds offers Mindset & Wellbeing Coaching for Musicians and Artist Development programs. 

Sonny’s initiative The Music Seeds offers a 20 week program to nurture and empower musicians by helping identify their values, set realistic goals, building resilience, establishing a growth mindset and understanding the importance of establishing healthy support systems in all areas of their life, that will sustain a successful career in the music industry.

Sonny offers her extensive knowledge and experience in the music industry that spans over a few decades.  She is a Certified Professional Life Coach, Mindset and Wellbeing Coach, Advanced Yoga Teacher (E-RYT500 YACEP), Artist Development Mentor, has studied CBT and NLP, and Small Business Management.