Sonny Southon is a New Zealand Singer-songwriter, Engineer, Producer, Professional Life Coach, Mindset and Wellbeing Coach, Artist Development Mentor and Advanced Yoga Teacher

Meet Sonny: a vibrant fusion of Samoan and Scottish heritage, whose life story reads like an adventure novel, filled with music, travel, and the pursuit of dreams. From the tender age of 17, she left the scenic shores of New Zealand, armed with nothing but a burning passion to share her voice with the world. This wasn’t just a move; it was the beginning of an odyssey that would see her grace stages from the cobbled streets of London to the star-studded boulevards of Los Angeles, Milan’s fashion runways, and Sydney’s iconic vistas.

Sonny’s journey in music is a tapestry of incredible encounters and performances. Imagine sharing the spotlight with legends such as Bob Geldof, Duran Duran, Bryan Ferry, and Matt Bianco. Picture her captivating audiences in venues that many artists only dream of: Wembley Arena, Glastonbury, the Royal Albert Hall, and the Montreux Jazz Festival, to name but a few.

Her career is studded with moments that seem lifted from the pages of a blockbuster screenplay: Joni Mitchell stepping onto the stage to perform alongside her in LA, serenading Jack Nicholson at his birthday party, recording in Bryan Ferry’s castle, and an unforgettable jam with David Gilmour of Pink Floyd fame. These are not just memories; they are milestones in a journey of musical excellence.

With two albums to her name, ‘Falling Through A Cloud’ and ‘All the Colors,’ Sonny’s songwriting talent caught the attention of Warner Chappell Publishing UK, showcasing her versatility and depth as an artist. Produced by David Kershenbaum, known for his work with Tracy Chapman and Sheryl Crow, her music resonates with a wide audience, blending influences and genres.

After a pause, Sonny’s latest chapter brings her back to New Zealand, not just as a returning artist, but as a mentor and guide. Her initiative, The Music Seeds, is a testament to her commitment to nurturing new talent, offering Mindset and Wellbeing Coaching alongside Artist Development. Her dedication to music is matched by her passion for yoga, where she brings the same intensity and focus as an Advanced Yoga Teacher (E-RYT500 YACEP).

Currently, Sonny is pouring her soul into her first self-produced album, set for release in 2024. The lead single, ‘Always Be Love,’ is a glimpse into her evolving sound and artistic vision, available now on all streaming platforms.

Sonny’s story is more than just a biography; it’s an invitation to be inspired, to dream big, and to follow those dreams with relentless passion. In meeting Sonny, you meet not just a musician, but a global citizen who has lived her life in bold colors, and who now seeks to paint others’ dreams with the same vibrant hues.

The Music Seeds offers Mindset & Wellbeing Coaching for Musicians and Artist Development programs. 

The Music Seeds offers 13 or 20 week programs to nurture and empower musicians to identify their values, set goals, build resilience, establish growth mindset and create healthy support systems in all areas of their life that will sustain a successful career in the music industry that has longevity.

Sonny is a Certified Professional Life Coach, Mindset and Wellbeing Coach, E-RYT500 YACEP Advanced Yoga Teacher, Small Business Management and Artist Development Mentor, has studied CBT and NLP, and has extensive knowledge and experience in the music industry that spans over a few decades.