to inspire people, don't show them your super powers. Show them theirs.
The Music Seeds – Mindset Coaching for Creatives and Artist Development – launched in April 2021. Sonny helps artists map out the best career path, stay focused and build awareness of the mindset, habits and action needed to achieve a sustainable business in the music industry.
She has aligned her passion to help musicians by certifying as a Mindset Coach, studying CBT & NLP and using her Small Business Management Certificate to inspire musicians to create a viable successful business doing what they love.
Her coaching toolkit is full, overcoming many challenges travelling the world on her own, a music career spanning a few decades, signing both publishing and recording contracts, performing and touring internationally, she brings to the coaching table a wealth of experience from inside and outside of the recording studio. She is a songwriter, engineer and producer, self releasing artist and a qualified E-RYT200 & YACEP Advanced Yoga Teacher. She focuses on mental, physical and emotional health in her 1:1 coaching sessions.
Sonny is now home in Wellington New Zealand, and when not in a yoga studio or her recording studio – ‘her woman cave’ – she is out and about at shows, catching and enjoying other creatives’ work. She shares life with her husband and the cat that just moved in, as well as her extended ‘whanau’ of family and friends.