to inspire people, don't show them your super powers. Show them theirs.
The Music Seeds – Mindset Coaching for Creatives and Artist Development – launched in April 2021. Sonny helps artists map out the best career path, stay focused and build awareness of the mindset, habits and action needed to achieve a sustainable business in the music industry.
After her own music career spanning a few decades and having signed both publishing and recording contracts in the UK and USA, touring internationally, Sonny brings to the coaching table a wealth of experience from inside and outside of the recording studio.
She has aligned her passion of helping other musicians by certifying as a Mindset Coach, studying CBT & NLP and using her Small Business Management Certificate to help musicians do what they love and create their best life.
Her coaching toolkit is full from overcoming many challenges travelling the world solo as a musician, setting up homes in London, Manchester, Los Angeles, Milan and Sydney and qualifying as an E-RYT200 & YACEP Yoga Teacher. She integrates mindfulness, meditation and focuses on mental, physical and emotional health in her one2one coaching sessions.
She is based in Wellington New Zealand, and when not in a yoga studio or her recording studio – ‘her woman cave’ – she is out and about at shows, catching and enjoying other creatives’ work. She shares life with her husband and the cat that just moved in, as well as her ‘whanau’ of family and friends.