to inspire people, don't show them your super powers. Show them theirs.

The Music Seeds – Mindset Coaching for Creatives and Artist Development  was launched in April 2021.  Sonny helps artists map out the best career path, stay focused and build awareness of their mindset, habits, beliefs and the action needed to achieve a sustainable business in the music industry.

She has aligned her passion to help musicians by certifying as a Mindset Coach, studying CBT & NLP and using her Small Business Management Certificate to help musicians create a viable successful business doing what they love.

Her coaching toolkit is full, signing both major publishing and recording contracts, performing and touring internationally, overcoming many challenges travelling the world on her own, a music career spanning decades, bringing to the coaching table a wealth of experience from inside and outside of the recording studio.  She is a songwriter, engineer and producer, a self releasing artist as well as an E-RYT500 & YACEP Advanced Yoga Teacher.  Her primary focus is on mental, physical and emotional health in her 1:1 coaching sessions alongside Artist Development.

Sonny lives in Wellington New Zealand, and when not in a yoga studio or her recording studio she is out and about at shows, catching and enjoying other creatives’ work. She shares life with her husband and the cat that just moved in, as well as her extended ‘whanau’ of family and friends.