The Music Seeds is the initiative of Sonny Southon – Mindset Coaching for Creatives – offering one2one coaching programmes. She helps artists map out the best trajectory towards success, keeping them stay focused, on track and creating the necessary mindset, habits and actions needed to achieve a sustainable business doing what they love.

Sonny has aligned her passion of helping other musicians by certifying as a Mindset Coach, studying Cognitive Behavioural Therapy and Neuro-linguistic programming and is using her Certificate in Small Business Management to help coach musicians build a sustainable career doing what they love and living their best life.

After a music career spanning a few decades and having signed both publishing and recording contracts in the UK and USA, touring internationally, Sonny brings to the coaching table a wealth of experience from inside and outside of the recording studio.

Her coaching toolkit is full, overcoming many challenges travelling the world on her own,  setting up homes in London, Manchester, Los Angeles, Milan and Sydney and practicing yoga for 30 years.  She is a qualified Yoga Teacher integrating aspects of mindfulness, meditation, breathing and stress relief techniques with a focus on mental, physical and emotional health to her Mindset Coaching.

Sonny believes that emotionally charged ‘thoughts’ are what will, and do, create your reality.  

She is now based in Wellington, NZ and when not in a yoga studio or her recording studio – ‘woman cave’ – she is out and about at shows, catching and enjoying other creatives’ work. She shares life with her husband and the cat that just moved in, as well as her extended ‘whanau’ of family and friends.

If you are interested in chatting with Sonny about the one2one coaching programme email to book a free 15 minute Zoom meeting



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